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Audio Compact Cassette
in 1963 the dutch technology company 'philips' invented the audio compact cassette.
the pocket size magnetic tape was a revolution. for the first time there was a sound storage medium which could not only be played by private individuals but now they were actually able to make own recordings on it. the cassette became the most popular sound medium of the 60s and 70s. in the 1990s it even gained in value through the establishment of the mix-tape as an artform in hiphop culture and also through the pamphlets of english writer nick hornby: 'making a tape for me is similar to writing a letter, there is much to erase, to reconsider and to start off with again ...'
'the cassette features the charm of the imperfect' says richard koch of the band 'tape' from berlin. 'inside as well as outside it conceals - mostly embarrassing - traces of the past'.
and: it tells stories.

originally written by johanna gierigk for goon magazine #8, winter 2003, page 47.
[zis is a rough translation]
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